A successful auto dealer marketing strategy can help pave the road to success for your dealership. A customer’s car buying journey is much longer than other typical purchases because of how expensive cars are, so you have to capture their attention early on. Many dealerships invest too much money in an unsuccessful car marketing campaign to find that their car sales haven’t increased. Instead of investing in the quantity, a better marketing strategy is to invest in the quality.
What does your current marketing strategy look like? At AutoJini, our goal is to help our dealerships expand their reach and sell more cars. Below are 5 marketing strategies for your car dealership to bring more visitors to your dealer website and more customers to your lot.
1. Use Google Analytics to stock the right vehicles for your demographics.
The first step to a good marketing strategy is to have the right products to market. Are you stocking the right vehicles for your local customers? Many dealerships lower their prices and invest more in their marketing campaigns when sales aren’t as high as they’d like, but a better strategy is to sell the right cars. If you want more sales, you need to be selling the cars that your customers want to buy.
Thankfully, Google Analytics can help you research your local demographics and car search trends. Check out our white paper on stocking vehicles to get started.
2. Use Instagram to market to younger audiences.
Instagram is the most used social media platform for Millennial and Gen Z users. Instagram is different from other social media sites such as Facebook or Twitter because it is visual-based. It is harder to generate content, but it’s easier to get discovered by new customers due to the “Explore” feature. Don’t have an Instagram account for your dealership? Here’s a guide to get started. Already have an account but don’t know what to post? Click here to get some ideas on what to post for your dealership Instagram page.
3. Invest in local SEO efforts.
Local SEO is a very important part of marketing your car dealership. People want to purchase cars from dealerships that are close to them, and most customers aren’t willing to drive more than 50 miles to purchase a vehicle. When someone in your area searches “car dealer near me,” it is crucial that your dealership’s website shows up on the Search Engine Results Page (SERP) with plenty of positive reviews and up-to-date information.
What are some ways to boost your local SEO? AutoJini uses a strategy of managed business listings, optimized web content, social media marketing, blogging, citation cleanup, and more. Click here to learn more about our local SEO marketing solutions.
4. Build an amazing, responsive website.
A website is a must-have, but that isn’t enough anymore. A responsive website is a necessity in today’s digital world. They solve a variety of issues that many dealerships face, including:
- Optimization for all screen sizes and mobile devices
- Faster website loading speed
- Improved SEO
- Better user experience (UX)
- Ability to submit forms including finance applications, scheduling service appointments, and more on any device
- More cost-effective
5. Optimize your website for voice search.
Half of all searches made on a mobile device are expected to be voice searches by the end of next year. The rise in artificial intelligence (A.I.) software including the Amazon Alexa, Apple Siri, and Google Homes has made a big impact on the way people conduct searches. Voice searches are made differently than desktop or mobile searches because they’re usually done on the go, and the language used is different. Are you tailoring your website for the new generation of voice searchers? Here is a guide on 5 ways to optimize your dealer website for voice search
Ready to implement your new automotive marketing campaign? Get started today with AutoJini. Unlike other generic services out there, our 19 years of marketing experience is specifically tailored for the auto industry. Sign up now and watch your car sales go up!