It can be tricky finding the best way to get traffic to your dealer website. You want to give people a reason to visit besides just to look for a vehicle. If you are able to drive people to your website that aren’t even looking for a car and just trying to find information, you’ll be on your way to getting more leads. In today’s blog, we’ll lay out useful to increase your traffic to your site.
1. Invest in Tools
The top traffic hack that will help your dealership out more than anything else, is implementing a tool on your dealership’s website that helps your visitors. Giving something to your visitors that will make it easier to browse your site or help them get information quicker is a surefire way to increase your traffic and keep it consistent. Now, you don’t have to start from scratch and hire a programmer to create brand new software and a unique tool that no one else has. There are already tons of available tools and shortcuts that you just need to install onto your site. CodeCanyon is a site that’s filled with all sorts of plugins, code, and scripts from as little as $10 to improve your dealership site. All you have to do is type in “dealerships” into the search bar and you’ll be opened the world of possibilities. Some of their best selling tools include mobile apps and easy to use directories.
2. Geo-targeted Content
If you want to drive visitors to your site, a good start is by creating content specifically targeted towards the geographical placement of your visitors. You should begin by looking at what countries your website visitors are from. If your website is based in Canada but you are seeing more visitors coming from the United States, it would be a great idea to tailor your content towards your visitors fro there. Let’s say you have a car dealership in Canada. If you find that a lot of your visitors are actually from the U.S. and not Canada, you might consider creating content about dealerships like yours located in America. By doing this, you will attract more visitors and have them coming back more consistently. To find the location of your site visitors, you’ll want to go to MonsterInsights reports. You will start by going to Insights, then Reports, and finally, in the Overview report, you will be able to see your top 10 countries that your visitors are coming from.
3. Responsive Website Test With over 50% of search queries occurring on mobile devices, you want to make sure your site isn’t just optimized for desktops. Luckily, there is a free tool you can use to see how responsive your website is on mobile devices. All it takes is two easy steps, entering your URL and clicking the “TEST URL” button and you’ll get to see just how responsive your website is. The great thing about this tool is that if you find out your website is not optimized for mobile devices, it will give you tips on what you can do to fix the issue. These suggestions can include anything from font to content size.
4. Focus on Visuals
There are a lot of dealerships that forget about the importance of YouTube. With over 2 billion users on YouTube, if you’re not targeting that audience you could be missing out on a lot of potential customers. A good way to start getting involved on YouTube is to give walkthroughs of vehicles on your lot and talk about the unique features of each car. Additionally, you can even film a test drive for each car to show how each one handles and display the features of each one that way. By posting helpful information like this, people will be more drawn to your business because you are providing a service. If you don’t want to go through the process of making a several minute YouTube video and taking the time to edit it, you could also create a TikTok for your dealership and post your videos there. Since TikTok is becoming one of the fastest-growing social media platforms, you have the ability to reach audiences of all ages and demographics. By using these one-minute videos and figuring out the right time to post and with trending hashtags, you could attract more business to your dealership.
5. Combine Evergreen Content with Current Trends
If you’re not familiar with the term evergreen content, it is basically just creating content that will always be relevant and not just focusing on what is trending in the news that week. You want to make sure you find a balance between the two. For a dealership specifically, you should not only focus on posting content that will always be helpful like how to change a tire or check your oil levels, but also create content that talks about what the auto industry is going to look like in a few months. It is important to keep up with what is going on in your industry so you can keep visitors updated. Providing useful information will always lead to higher traffic to your website. People will expect good content from you because they have seen it in the past.