2018 is almost over, but the auto industry is far from it. 2019 models are rolling out, and new customers will be purchasing cars soon. The car buying trends for 2019 are a little different, so you need to keep up if you want to stand out from the crowd.
With the new year comes new sales, and now is a great time to make some extra sales! What are the car buying trends for 2019? Keep reading to learn more…
Better Technology and Features
One of the most predictable things we’re seeing is the integration and upgrades in technology in vehicles. People now expect artificial intelligence (AI), built-in GPS systems, back-end cameras, self-driving cars, Bluetooth, better speakers, Wi-Fi, Apple CarPlay, and much more! Let’s face it; consumers like convenience, entertainment, and more features. People want their vehicles to become like mini-computer powerhouses all from their dashboard.
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More Electrics & Hybrids
We’ve seen the rise of hybrids, and they’re growing faster now than ever before. While smart cars and pure electric cars are still lacking in a lot of features and the ability to drive a long distance, hybrid vehicles are a popular option for those who are still looking to get some of the benefits of an electric car. If you don’t know what a hybrid car is, it’s a vehicle that uses a petrol or diesel engine along with an electric motor. Some examples include the Tesla, Toyota Prius, BMW i3, Honda Jazz, and many more. Consumers like hybrid cars because it’s better for the environment by emitting less CO2, and they’re better for their wallets by consuming less gasoline. Electric charging stations are being installed across the United States to accommodate for these drivers!
Accident Prevention
The future of automobile technology is working towards trying to keep drivers safe on the road when something unexpected happens. New features such as steering assistance, automatic braking systems, lane-centering, and more are becoming the norm for cars. This could mean that there will be a decrease in the need for auto body repairs.
Social Media Marketing
How do millennials get inspired to buy their next car? Social media. Their friends, favorite celebrities, and influencers post pictures with their cars, and users want to drive the same ones. That means that you need to stay on top of your social media marketing. Social media platforms, especially Snapchat, Facebook, and Instagram, are wildly popular among millennials and young adult users who are looking to buy their first car. This is a good audience to target as well as reach out to with your digital marketing. Are you looking to reach your target audience in 2019? AutoJini provides social media marketing services, including custom Facebook ads, social media management, and more!
Bigger Cars, More Space
Sedans and daily commute cars are losing popularity. It’s the big pickup trucks, SUVs, and minivans that are getting all the attention these days. More people want vehicles that can transport, carry, and haul their belongings. Consider putting more deals and putting more emphasis on your bigger cars for the new year! Update the graphics and banners on your custom dealer website to showcase your bigger, more powerful vehicles.
With the new year brings us new cars and new car buying trends from customers. Don’t lose out on the competition and stay ahead of the game.
Do you need some guidance or help with your marketing efforts? AutoJini is here for you. Our 20+ years of digital marketing services include Google AdWords management, remarketing ads, Search Engine Optimization, and much more! Call or contact us today to get started.