If you are reading this article, you’ve probably done all the basics to improve your dealer website’s Search Engine Optimization (SEO). Maybe you’re finding that your SEO efforts aren’t getting results, or your competition is getting ahead of you. Frustrated? Well, you’ve come to the right place.
Now that the secret of SEO is out there, dealerships are jumping on the bandwagon and optimizing their websites for search engines. The basic techniques are the tactics that everyone already knows about, so now you want to get ahead. How can you stand out when everyone else is trying to do the same thing?
That’s what AutoJini is here for. Today, we’re going to cover 5 advanced SEO techniques for your dealership’s website. To learn more, keep reading!
1. Ask for Website Feedback
Get to know who your users are, and what type of online experience they prefer. Google ranks websites based on what they think is best for their users.
One way to get feedback is to send out a survey. You can try free online survey services such as SurveyMonkey or Google Surveys. If your dealership sends email campaigns or newsletters, you can add a link to this survey at the end of each email. You can also create a separate email campaign and get people to respond by offering a raffle giveaway for those who fill out your survey.
Another way to get to know your users is to dedicate a page or section of your dealer site for people to submit their feedback. Here are some examples of questions you can ask:
- Are you satisfied with how fast our website loads?
- Please rate how user-friendly our site is.
- What would you like to see implemented on our website?
- Are you able to access our website from a mobile device or tablet?
2. Use Schema Markup
Schema markup is a great but more advanced way to improve your SEO. If you don’t already know, Schema markup is structured data using the language of search engines. The markups applied to the content of webpages tell search engines what to do with the information on the page.
For more information on Schema markup and its benefits, click here
It can be tricky to learn how to use Schema markup at first, but it makes a huge difference to how your site displays on Search Engine Results Pages (SERPs) to users, and how search engines decide to rank you.
3. Remove Your Lowest Ranking Pages
There is a saying that you have to remove the dead plants in your garden in order for the rest of it to thrive. The same goes for your webpages. Keeping the webpages that almost never get any traffic lowers your domain authority altogether. Instead of letting those pages affect your SEO, try removing those pages altogether. If you’re worried about losing important content, move the content to another existing page.
4. Collaborate for Your Blog Posts
Blogging is a popular and proven way to boost your SEO. But with everyone jumping on the blogging bandwagon, how can you get more out of it? Collaborate with other writers, businesses, and people in your community for your blog posts or articles. When someone else contributes to an online publication, they are likely to post it on their social media pages and share it with their peers. This ultimately brings more traffic to your website, and it can also improve your reputation.
How can you get authors and writers to collaborate on your blog posts? Connect with writers through social media and try sending them an email. You can also reach out to your customers and ask them to be guest bloggers.
5. Incorporate Long-tail Keywords
You’re probably incorporating keywords in your content, but are you utilizing long-tail keywords? Long-tail keywords consist of three or more specific words or phrases that are related to your dealership and location, and they usually make up for 70% of your organic traffic. Not only do they have a higher success rate than shorter keywords, but users are more likely to stay on your site due to the highly specialized search.
Trying to stay on the top of SERPs takes a lot of time and work. AutoJini can take the load off your shoulders and get your dealer website to rank first, while you concentrate on the important things at your dealership. Our SEO experts are eager to work with you. Call or contact us today!