Twitter is still going strong as one of the most influential social media platforms and most powerful marketing platforms in 2020. With over 500 million users and a high engagement rate, Twitter is a great place to interact with your customers and gain new ones. How are you utilizing Twitter for your car dealership?
Benefits of Twitter over other social media platforms
What makes Twitter unique and a great marketing tool is the “retweet” function. On Facebook and Instagram, you can share or repost content published by someone else, but Twitter’s retweeting feature is different because of how frequently people use it. While Facebook and Instagram often focus on creating original content, a lot of Twitter users enjoy retweeting other peoples’ content, which gives your dealership plenty of opportunities to reach more people. Twitter’s dashboard also shows users tweets that were “liked” by their friends.
What makes Twitter unique and a great marketing tool is the “retweet” function. On Facebook and Instagram, you can share or repost content published by someone else, but Twitter’s retweeting feature is different because of how frequently people use it. While Facebook and Instagram often focus on creating original content, a lot of Twitter users enjoy retweeting other peoples’ content, which gives your dealership plenty of opportunities to reach more people. Twitter’s dashboard also shows users tweets that were “liked” by their friends.
Twitter also serves as a powerful search engine because users are more likely to engage with strangers than they are on Facebook and Instagram. Another cool feature is Twitter’s surveys/polls, which is an excellent feature because you can promote your cars and services, get constructive feedback, or just use it to engage with your followers in a fun way.
If you don’t already have a Twitter account set up for your auto dealership, here is a quick step-by-step guide to help you get started.
How to set up your dealership Twitter account
1. Handle and name
Your handle/username, as well as the name you choose for your account, will be how other users see you on Twitter. Be sure to choose carefully and stick with it, because users can get confused if you decide to change anything later on. It is also essential that you consider how other people will be able to find your dealership’s Twitter account – which is why we suggest using the name of your dealership as your name instead of someone’s actual name.
2. Bio
Twitter will limit your bio to 160 characters, so use it strategically. Your dealership’s Twitter bio should work like a call to action, inviting future customers to visit your dealership or dealer website. Consider updating it regularly with details on your ongoing specials or new arrivals.
3. Profile picture
Make sure to have a high-quality image that represents your dealership as your profile picture! The goal is for users to see it and immediately recognize that it is your car dealership. Consider using a brighter picture that contrasts well against the white (or dark blue, for night mode users) background of the Twitter dashboard.
4. Header image
You can add a picture to serve as your header image, which displays at the top of your dealership’s Twitter page. This is a great place to put a banner, a picture of your dealership or your lot, or a slogan. Just make sure that the picture is hi-resolution after you upload it.
5. Dealership website and location
There are separate sections within the bio area where you can enter your dealership website and location. Don’t forget about these sections! Also consider linking to a specific page on your dealership instead of its homepage.
6. Follow people in the automotive field, such as automotive influencers
A good way to get started is to look for automotive influencers and big names within the automotive field to follow. It’s a good way to stay connected with the community and the chance to get retweeted by someone who has a larger follower base.
7. Scheduled first few tweets
Start composing tweets and have them ready to go! You can either use a social media scheduling tool, like Buffer or Hootsuite, or you can have your pre-composed tweets and pictures saved in a document and post them as you see fit.
Now that you’ve gotten all set up, you’re ready to start tweeting away. As long as you regularly check on your dealership Twitter account and continue interacting with your customers, you will see your follower count and your engagement rates increase. For more tips or additional help, call us at 515-232-2024 or send us a message below.