General

A credit score can be a hard thing to understand. First, you have to figure out how it’s calculated. Then, you have to learn how to improve it and why that matters. Once you have checked over your credit report to make sure there aren’t any errors, and everything seems accurate,

Several businesses see competition as the enemy. In some cases, this can lead to more motivation for employees. However, you shouldn’t forget all the ways that your competitors help your business grow and improve. 1. Inspiration Competition is at the heart of capitalism. Even if you think

The auto industry is always changing and so are the people who keep it going. Car buyers' demands and preferences continue to change as new generations enter the market, and the needs of older generations change throughout their lifetimes. Technological innovations continue to make older

Do I make a joke? Should I tell a heartwarming story? Do I start with my dealership’s history? Should I tell customers about my business, about me, or about how my business can help them? Many auto dealerships are asking themselves the same questions. Everyone knows how important this part

You might be thinking that no one will read those negative reviews about that one employee’s behavior, that bad day you had, or that one car that turned out to have problems even your dealership didn’t know about. Guess what? Chances are, they will. People read online reviews for

Let’s say you’re going into a city to try a new restaurant. Once you’ve narrowed it down to a few options, how will you decide where to go? For many people, the answer is by looking at reviews online. The same is true when they’re deciding which auto dealership to buy their

A promise, a belief system, a truth, and a soul. All of these terms have been used to define a brand. I will describe it as a representation of a company’s values and goals demonstrated through its mission statement, interaction with consumers, and overall position in the market. Branding is

Every dealership knows the word ‘SEO’. However, when someone asks them what their goals are or what their target key words are, they raise up their hands confirming they have no clue. Paying attention to SEO on your dealership’s website is a must. While advertising can bring in new

Dealerships and other businesses used to grow by promoting a product or service and encouraging people to make a purchase. Now, the market is so full of interruptive advertising that your target market, potential car buyers', attention is even harder to catch. The auto industry can no

Email marketing is often seen as a simple, easy, and inexpensive way to reach consumers. Email marketing remains one of the most effective marketing channels for the amount of money that it costs. With people connected to the Internet and their mobile phones more, emailing continues to gain