AutoJini Blog - Auto Dealer Marketing News, Trends, Tips

Let’s say you’re going into a city to try a new restaurant. Once you’ve narrowed it down to a few options, how will you decide where to go? For many people, the answer is by looking at reviews online. The same is true when they’re deciding which auto dealership to buy their

Consumers depend on their searches to discover new and reliable business. They know that a simple search will provide a variety of results no matter what they may be searching for. However, most people do not go beyond the first page in the results, that is why it is so important to be on page one.

Regardless of the dealership's location and size, every dealer should examine their SEO strategy. Typically, SEO work revolves around off-page SEO effort. However, on-page SEO is equally important, if not more. Following articles highlights On-Page SEO for Auto Dealers. Off-page SEO will be

While a large number of dealerships hire 3rd parties to manage SEO for dealership website, there are other dealerships that manage the SEO work in-house. This article is for these dealers to ensure they get the best possible ROI on their sweat equity. Keywords – Your dealership

A promise, a belief system, a truth, and a soul. All of these terms have been used to define a brand. I will describe it as a representation of a company’s values and goals demonstrated through its mission statement, interaction with consumers, and overall position in the market. Branding is

Every dealership knows the word ‘SEO’. However, when someone asks them what their goals are or what their target key words are, they raise up their hands confirming they have no clue. Paying attention to SEO on your dealership’s website is a must. While advertising can bring in new

Dealerships and other businesses used to grow by promoting a product or service and encouraging people to make a purchase. Now, the market is so full of interruptive advertising that your target market, potential car buyers', attention is even harder to catch. The auto industry can no

Email marketing is often seen as a simple, easy, and inexpensive way to reach consumers. Email marketing remains one of the most effective marketing channels for the amount of money that it costs. With people connected to the Internet and their mobile phones more, emailing continues to gain

AllUsedAuto.com is a brand new website designed specifically to showcase used vehicles for dealerships nationwide. AutoJini.com, Ames, Iowa based premier automotive dealership website solutions company, created a responsive website for dealerships around the country to display all their used

Sales force management is a harder form of management than any other form of management. Many dealership sales forces are comprised of lone wolf sales staff which makes it harder to incorporate them into the team structure. On the flip side, there are dealerships that use the dynamic of teamwork so