AutoJini Blog - Auto Dealer Marketing News, Trends, Tips

Have you ever searched for a business’s hours of operation on Google to find the answer right on the Search Engine Result Page (SERP) without having to visit their website? This is due to structured data, which is also known as Schema markup. What is Schema markup? Schema markup, or

What strategies are you using in your automotive marketing plan? Maybe you’re already running a Google AdWords campaign or using Facebook ads. Have you considered investing in dynamic inventory advertising? Dynamic inventory advertising is a new way for car dealerships to reach their

This is the first in a series of Search Engine Optimization (SEO) tips and tricks for auto dealers. We will walk you through the process of how to optimize your website to perform the best it can on search engines with a new post about automotive SEO in the first week of each month. As you try some

A successful marketing plan is important and can have a big effect on your success. Creating a marketing strategy for your car dealership website, however, can be a tricky thing to do. The automotive industry is competitive, and trends are constantly changing. It is important to remember that the

Auto dealerships are realizing that they need to focus on the customer experience now more than ever. Many dealerships try to set themselves apart by providing excellent customer service, but there doesn’t seem to be a leader of the pack. Dealerships are relying on high customer satisfaction

Word of mouth (WOM) marketing can be very useful for new and used auto dealerships. People trust the opinions that customers have about a dealership and its vehicles more than they trust the car dealer itself. WOM marketing was the first type of marketing there was, and there’s a reason it

Online reviews are a very important resource for auto dealerships. They can provide useful feedback, areas to improve, and great praises. Reviews can influence potential car buyers in a big way before they even visit your car dealer website or your auto dealership. Most people trust reviews, so you

Do you ever search for a business online before you go there for the first time? Your customers do too. According to BrightLocal’s 2018 Local Citations Trust Report, 90% of survey respondents said they search for a business online before making their first visit. A citation is the online

Social Media Marketing (SMM) has the potential to impact your dealership in huge ways through reaching potential car buyers directly. As you make posts, you get immediate feedback and data from your blog followers. According to one Manta poll, 68% of small business owners use social media to build

Why are long-tail keywords important? Long-tail keywords consist of 3 or more words that are related to your specific niche or location. They account for about 70% of search traffic according to Moz, and taking advantage of their benefits could increase the revenue for your auto dealership through