AutoJini Blog - Auto Dealer Marketing News, Trends, Tips

Coming up with car marketing ideas can be difficult when everyone’s trying to stand out. Are you looking for new promotional ideas for your dealership? Look no further! AutoJini has compiled 9 creative auto dealer promotion ideas for you to try. 1. Raffle or Giveaway This is the classic

If a business has a brick-and-mortar store, it may be required under law to comply with the Americans With Disabilities Act (ADA) because websites and apps have been ruled as extensions to physical stores and restaurants. For dealerships who have a physical lot, this means that you may need an ADA

Every second, even every split second, makes a difference in your overall conversion rate. A one-second delay in loading time is equivalent to a 7% reduction in conversions and a 16% decrease in customer satisfaction. The average load time for an automotive website in the United States is 9.5

Customer relationship management, or CRM, is technology used to manage your company’s interactions with customers. A CRM system will create a database of your customer interactions and help keep track of the communication going on within your dealership. AutoJini’s CRM features were

Does your dealership website stand out from the crowd? Will it leave a lasting impression that will help customers remember your dealership and keep them coming back? A customized website can help you create an auto dealer website to remember. A website with custom features is different from a

Do you know what a remarketing ad is? Remarketing is an umbrella term for the act of advertising to the same person more than once. For example: when someone views a vehicle on your dealership website, you can have an ad for that car show to that customer as they browse other websites. Another

Every good website starts out with a good design, and a good auto sales website design is important for a lot of reasons. Your dealership web design is what’s going to capture your customer’s attention. Aside from having an attractive website, it’s also important to think about

There are currently 3.2 billion users of social media, which is approximately 42% of the world’s population. There is no denying that social media is such a prominent part of today’s digital world. Social media is important for increasing brand awareness, connecting with your customers,

A new generation of car buyers are here, and they are also the most difficult generation to market to. Millennials, aka those born between 1982-1999, are the largest living generation and spend more money than any other age group. There are a lot of stereotypes and misconceptions about

A successful auto dealer marketing strategy can help pave the road to success for your dealership. A customer’s car buying journey is much longer than other typical purchases because of how expensive cars are, so you have to capture their attention early on. Many dealerships invest too much