AutoJini Blog - Auto Dealer Marketing News, Trends, Tips

Search engine optimization (SEO) is tricky, and Google changes their SEO algorithm on a constant basis. With that being said, many people have the wrong idea about SEO. They are going about it the wrong way and end up damaging their SEO efforts instead. This article will cover 7 common SEO myths

There has been a huge rise in the use of ride-share apps and ride sharing companies like Uber Technologies, Lyft, Sidecar, Hitch, RideScout, and others. People appreciate the ability to get picked up from wherever they are using their smartphones without having to talk to anyone. With the fast

Women and men are different, and therefore they shop for cars in different ways. There is a divide in who is believed to be the decision-maker when it comes to buying a vehicle. Many believe that car purchasing and vehicle maintenance are masculine hobbies, so it’s no surprise that a lot of

In this day and age of texting, online support centers, and emailing, it’s easy to forget how valuable a phone call can be for dealerships. Did you know that, according to Forrester, calls convert 30-50% faster than web leads? Phone calls are the second most popular way to contact a

If you have a website for your dealership, you probably have already heard of Google Analytics. Google Analytics is a tool that is offered for free by Google to help you analyze and understand your website traffic. If you aren’t already taking advantage of this free service, now is the time to

A customer’s car buying journey is long, complicated, and affected by changes in technology and automotive trends. To help your dealership keep up in an ever-changing industry, we’ve compiled some of the latest automotive marketing statistics. Keep reading to get started. 1.

You may have all of the latest vehicles stocked at your dealership, but what do you do when they aren’t selling? Selling cars isn’t just about good marketing campaigns and friendly customer service. It is possible that you aren’t stocking the right vehicles for your dealership. If

Do you want to boost your Search Engine Optimization (SEO) in a way that is proven to be effective and virtually free? Welcome to the world of blogging. Adding a blog to your dealer website is a great way to build your brand, connect with your customers, and market your dealership. However,

Now that you have a responsive website for your dealership, your next step is to market your dealership and bring more visitors to your dealer site. A lot of business owners are reluctant to start a marketing campaign due to costs, but digital marketing doesn’t need to be expensive. There are

Do you have an Instagram account for your dealership? If not, here is our guide to mastering Instagram in 4 easy steps. Now that you have your account up and running, you may run into this question: What should I post about? This is an issue that a lot of dealerships run into. Given that